Lead generation
Finding people who may buy or sell soon. Examples: online ads, open houses, door knocking, expired listings and buying leads.
Also called: lead gen, prospecting, leads
Related terms
Working one neighborhood over and over with mailers, door knocking and events, so you become the agent people there call.
The people an agent already knows: friends, family, past clients, neighbors. It's where most repeat and referral business comes from.
Software that keeps track of contacts, leads, notes and follow-ups. Agents use it to stay in touch with their sphere and new leads.
A listing that came off the market because the listing agreement ran out before the home sold. The seller can relist with the same agent, a new agent, or not at all.
A home the owner is selling without a listing agent. The seller handles pricing, marketing, and paperwork, though buyers may still use their own agent.