← Glossary
Agents and brokerages
Farming
Working one neighborhood over and over with mailers, door knocking and events, so you become the agent people there call.
Also called: geographic farm, farm area, door knocking
Related terms
Lead generation
Finding people who may buy or sell soon. Examples: online ads, open houses, door knocking, expired listings and buying leads.
Sphere of influence (SOI)
The people an agent already knows: friends, family, past clients, neighbors. It's where most repeat and referral business comes from.
Absorption rate
How fast homes are selling in an area, often shown as the share of current listings that sell in a month. Higher rates point to a seller's market.